9:30 - 10:40 a.m.
Opening Remarks and Welcome to UX Conference and Opening Keynote Speaker PD/UX-- Beyond the Usability Lab: Bringing Value to Your Organization
Michael Lau, Global Leader of Human Factors at Insight by Nemera

10:40 - 11:00 a.m. - Track One
AI vs. Human: A Framework for Responsible Qualitative Research in the Age of AI
Sarah Fairchild Ph.D., STORIS, Inc. 

10:40 - 11:00 a.m. - Track Two
An Evaluation of an In-Cabin Driver Alertness Recovery Experience using EEG
Jenna Hines, Ford Motor Company

11:30 - 12:30 p.m.
Fire Side Chat:  The Business Case of User Experience Research         
Arin Bhowmick, SAP
Rachana Rele. Adobe
Rochelle Edwards, YouTube
Kapil Chalil Madathil, Clemson University
Moderated by Christy Harper, End to End User Research

1:30 - 1:50 p.m. - Track One
Evaluating the Impact of Convenience Sampling on Usability Testing: A Comparison of Internal Employees vs. External Customers
Nathan Klein, State Farm

1:30 - 1:50 p.m. - Track Two
Designing for and With Elderly Users: A Case Study of Co-designing a Next Generation Mobile Phone in India

1:50 - 2:30 p.m. - Track One
Making UX Research Count: Insights from Developing a Fitness App 0 to 1
Angie Avera, Peloton

1:50 – 2:10 p.m. - Track Two
Human Factors in Government: Developing a Unified Design Guide for Critical User Interfaces

2:10 - 2:30 p.m. - Track Two (continued)
CommHEAT: Designing a Community-Based Heat Alert App to Promote Behavior Change
Tian Yao, Iowa State University

3:00 - 3:20 p.m. - Track One
New Methods for Measuring Shared and Divergent Visitor Experience: A Pilot Study at the Royal College of Music Museum
Neta Spiro, Royal College of Music

3:00 - 3:20 p.m. - Track Two
Perceived Failure Severity of Domestic Robots: Sentiment Analysis of Robotic Vacuum Reviews
Tal Oron-Dilad, Ben-Gurion University of the Negev

3:20 - 3:40 p.m. - Track One
From Clicks to Care: Understanding Patient Experiences in Digital Healthcare Journeys
Eleni Alexandra Katsarakes, Old Dominion University

3:20 - 3:40 p.m. - Track Two
Emotion Regulation in Human-Robot Interaction: Insights from Video and Game Simulations
Lesong Jia, University of Pittsburgh

3:40 - 4:00 p.m. - Track One
Embedding Empathy into Design: The Task Analysis Advantage
Staci Chan, Open Style Lab

3:40 - 4:00 p.m. - Track Two
Understanding Explanation Content for Cognitive and Affective Trust in Automated Vehicles
Quioning Zhang, Arizona State University

4:30 - 5:30 p.m.
UX Research Methods, Strategy, Growth and Adapting to Change!
Christy Harper, End to End User Research
Amrita Maguire, Dell
Melissa Meingast, HPE
Michael Bartha, Google
Paul Ritchey, Consumer Reports
Angie Avera, Peloton

9:30 - 10:10 a.m.
Keynote Presentation:  UX Research Framework for an Effective Go-To-Market Strategy
Rocio Werner, VP UX Research, U.S. Bank

10:10 - 10:30 a.m. - Track One
Competition to Collaboration: Defining UX Standards in New IT Drive Product Design
Amrita Sidhu Maquire, Dell
Melissa Meingast, HPE

10:10 - 10:30 a.m. - Track Two
Enhancing User Experience in Integrated Financial Services by Deriving User Types and Design Implications
Yein Song, Seoul National University

10:30 - 10:50 a.m. - Track One
Making an Impact, Measuring What Matters
Twisha Shah-Bradenburg, Target

10:30 - 10:50 a.m. - Track Two
Evaluating Multimodal Interfaces for Visually Impaired Users in Autonomous Ridesharing: A Usability Study
Gerui Xu, University of Michigan

11:30 - 12:30 p.m.
Insights to Action: Best Practices for Satisfying User Needs
Akilah Hugine-Elmore, FanDuel
Kelly Shprehn, Draper
Nate Cook, Edward Jones
Kapil Chalil Madathil, Clemson University
Moderated by Nathan Klein, State Farm

1:30 - 1:50 p.m. - Track One
Proposed Organizational Maturity Model for Building More Inclusive User Experiences
Aaron Bangor, AT&T

1:30 - 1:50 p.m. - Track Two
Voice Similarity and It's Impact on Cognitive and Affective Trust in Automated Vehicles
Qiaoning Zhang, Arizona State University; X. Jessie Yang, University of Michigan;  Lionel Robert, University of Michigan

1:50 - 2:10 p.m. - Track One
From Interviews to Insights: Understanding the State of Local HFES Chapters Using Qualitative Methods
Nohra Murad, Baxter International

1:50 - 2:10 p.m. - Track Two
Understanding Social Engagement in Voice-User Interfaces: An Exploratory Study of Embodiment and Gestures
Pattiya Mahapasuthanon, George Mason University

2:10 - 2:30 p.m. - Track One
Integrating Artificial Intelligence in Regulation Change Management: A Case Study
Tanay Arora, San Jose State University

3:00 - 4:00 p.m.
Strategies to Accelerate User Research while Maintaining Impact
Natalia Russi-Vigoya, IBM)
Melissa Meingast, HPE
Ron Vutpakdi, ExxonMobil
Christy Harper, End to End User Research
Laura Vennie, Newell Brands

4:00 - 4:30 PM
Closing remarks

4:30 - 5:30 PM
Poster Fellows/UX Posters

5:30 - 6:30 PM
Poster Session 1

7:00 - 8:00 p.m.
Closing reception