Exhibit & Sponsor

Step into the future of human factors and ergonomics at ASPIRE, HFES’s flagship international educational meeting, now celebrating its 69th year. This premier gathering brings together nearly 1,400 professionals from academia, industry, consultancies and government to advance systems and practice through groundbreaking research, dynamic education and innovative collaboration. With over more than technical presentations—including thoughtfully curated special sessions—ASPIRE offers an unmatched platform to exchange ideas, spark innovation and build meaningful connections that drive real-world impact.

The exhibition will take place Tuesday, October 14 through Thursday, October 16, 2025. Beverage break stations will be located in the exhibition area including other activities such as the HFES Job Fair and poster presentations.

Exhibitor Registration Form         Sponsorship Registration Form

Exhibitor Floorplan

Make Your Mark as an Exhibitor or Sponsor

Amplify your brand’s reach and connect with decision-makers, students, and thought leaders in the HF/E community. Sponsoring or exhibiting at ASPIRE unlocks powerful opportunities to:

  • Generate high-value sales leads
  • Maximize brand visibility
  • Meet talent seeking new careers
  • Strengthen professional networks
  • Promote your offerings to a diverse audience
  • Enhance your marketing strategy with tailored sponsorship options Join us in shaping the future—where discovery meets design.

Attendee Snapshot

Job titles found among attendees at the Human Factors and Ergonomics Society (HFES) annual meeting reflect the diverse range of specializations within the field. 

Common Job Titles Include:
  • Human Factors Engineer
  • Ergonomist
  • Usability (UX) Practitioner
  • Research Scientist
  • Safety Scientist
  • Industrial Engineer
  • Cognitive Engineer
  • Consultant 
Attendees May Also Hold Positions Such As:
  • Human-Computer Interaction Specialist
  • Professor (in academia)
  • Industrial Designer
  • Transportation Safety Specialist
  • Research Associate 
These Professionals Work in Various Settings, Including:
  • Industry
  • Academia
  • Government Agencies
  • Consulting Firms
  • Military Research Centers 

The HFES annual meeting is a platform for professionals with a shared interest in designing systems and equipment that are both safe and effective for users, regardless of their specific job titles. 

Past Exhibitors

3dMD, LLC.

AAA Foundation for Traffic Safety

American Psychological Association

AMTI

Aptima

BIOPAC Systems

Bioservo Technologies AB

Board of Certification in Professional Ergonomics (BCPE)

CRC Press

University of Buffalo Department of Industrial and Systems Engineering

Engineering for Democracy Institute

Explico

Fieldwork

Foundation for Professional Ergonomics

HFUX Research

Industrial & Systems Engineering, University at Buffalo, The State University of New York

Kinesis Corp.

LifeBooster Inc.

Microsoft - Xbox Research

Morgan & Claypool

NASA

Noldus Information Technology, Inc

Noraxon USA

Penn State University Department of Industrial Engineering

Pupil Labs GmbH

Research Collective

SAGE Publishing

SesnoMotoric Instruments

Sitmati

Smart Eye

SR Research Ltd.

SUITX

Texas A&M University

Tobii Pro

U.S. DOT

University of Florida

University of Michigan

Wearable Sensing

Working Concepts

Xsens

Sponsorship Packages

Be one of ASPIRE’s premier sponsors by choosing to sponsor at a Platinum, Gold or Silver level. All sponsorship packages include: 

  • One complimentary table top in a prime location to showcase your company and products. 
  • NEW- Recruit for open positions during exhibit hours. 
  • Recognition signage at registration area. 
  • Access to semi-private Interview Booths at the HFES Job Fair to conduct onsite interviews. 

Additional sponsorship package benefits: 

Sponsorship Benefits Silver $8,000 Gold $15,000 Platinum $25,000
Complimentary full meeting registrations for your employees Three (3) Five (5) Seven (7)
Sponsorship of individual ASPIRE sessions One (1) Two (2) Five (5)
Sponsored social media posts via X (formerly Twitter) and/or LinkedIn One (1) Two (2) Four (4)
Recognition in HFES Bulletin with your logo hyperlinked to your site One (1) Issue One (1) Issue Two (2) Issues
Job Posting on HFES's Job Board in 2025 One (1) Two (2) Three (3)
Recognition as a sponsor coffee break with signage   One (1) Two (2)
One (1) banner advertisement on the meeting website  
One (1) dedicated pre- and post- event email to all registered attendees  
Opening Networking Reception Sponsorship    

Additional Sponsorship Opportunities

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Tote Bags – $12,000 (1 available) 

Put your brand in the hands of every attendee! As the exclusive tote bag sponsor, your logo will be prominently displayed on a high-quality, reusable bag given to all participants. This prime branding opportunity ensures continuous visibility during and after the event. 

  • Your organization's name and logo will be imprinted on the bags and distributed to all registered attendees
  • You may have an item you provide included in the bag
  • You may add promotional material from your company (marketing or recruiting)
Wi-Fi – $10,000 (1 available) 

Become ASPIRE 2025’s Official Wi-Fi sponsor. Wi-Fi access areas will include all of the ASPIRE public areas, concourses and meeting rooms assigned to HFES at the Hyatt Regency Hotel in Chicago, IL. Benefits Include: 

  • Wi-Fi network password branded with company name
  • Company logo on signage that includes Wi-Fi login instructions
  • Logo and link placement on ASPIRE website
UX Mini-Conference – Multiple Opportunities Available
Creating AI that Works for People -  Multiple Opportunities Available

Gold Sponsorship - $10,000

  • Company branding on the Creating AI that Works for People Symposium web pages, social media posts, broadcast emails and in the HFES newsletter
  • Eight complimentary registrations
  • Four complimentary job postings on the HFES job board
  • Includes sponsorship of keynote presentation and opportunity to deliver brief welcome remarks from the podium
  • One complimentary table top in a prime location to showcase your company and products
  • Company literature inserted into ASPIRE attendee tote bags
  • Recognition on on-site signage

Silver Sponsorship - $6,000

  • Company branding in social media posts, broadcast emails and in the HFES newsletter
  • Five complimentary registrations
  • Two complimentary job postings on the HFES job board
  • Includes sponsorship of morning coffee break
  • Recognition on on-site signage

Bronze Sponsorship - $4,000

  • Company branding in broadcast emails and in the HFES newsletter
  • Three complimentary registrations
  • Two complimentary job postings on the HFES job board
  • Recognition on on-site signage
Name Badge Lanyards – $7,500 (1 available) 

Gain maximum visibility by sponsoring the official conference lanyards worn by every attendee. With your logo prominently displayed, your brand will be front and center throughout the event. This high-impact sponsorship ensures continuous exposure and brand recognition. Secure your spot today! 

  • Your company name and logo imprinted on name badge lanyards given to all attendees upon check-in
  • Up to (2) color imprint, one side available. Sponsor will be given final proof to review
  • Optionally, you may also supply your organization’s existing lanyards at a reduced cost. If sponsor is providing their own lanyards, sponsor must ensure lanyards are coordinated with HFES badges. 
Sponsorship of Friday Luncheon and Keynote Presenter – $7,500 (1 available) 
 
Annual Meeting Program App – $5,000 (1 available) 

The popular program app has become indispensable to attendees as they plan their activities during the meeting.  

  • Sponsor’s name and logo prominently displayed within the mobile app.
  • Acknowledgement of sponsorship on all marketing materials referencing mobile app
ErgoX – Multiple Opportunities Available 

The 10th ErgoX Symposium is a one-day showcase of the latest ergonomics science in workplace health, safety and injury prevention. Support the delivery of the latest ergonomics science in workplace health, safety and injury prevention across various domains and settings through sponsorship of ErgoX.  

  • Luncheon - $5,000.
  • Your choice of lecture presentation - $3,000
  • Afternoon beverage break - $2,500
  • Mid-Morning coffee break - $2,500
  • Morning coffee - $2,500
Lunch & Learn Session - $5,000  

Host a 20 minute session and provide lunch for up to 50 attendees on Tuesday, Wednesday or Thursday. Limit to one (1) sponsor per day. Sponsors may present content for 20 minutes and then provide the remaining lunch time to network and eat lunch with attendees. Sponsor must secure lunch through the Hyatt Regency Hotel separately. HFES team will provide hotel contact and menus to place orders. Cost of lunch will be the responsibility of the sponsor outside of the $5,000 sponsorship item cost. 

  • Sponsor’s name and logo showcased at the entrance of the room
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
Pocket Guide - $5,000 (1 available) 

The printed pocket guide is passed out to all attendees at registration with high level information on the conference program

  • Sponsor’s name and logo showcased on front and back or printed pocket guide
NEW! HFES Award Recipients Digital Board Sponsorship - $4,000 

Gain prominent recognition as the exclusive sponsor of the 2025 HFES Award Winners. Your logo will be featured at the bottom of two (2) digital displays, both located in high traffic areas. The digital presentation will reveal the HFES award recipients being recognized at the October 15 opening plenary. This highly visible sponsorship connects your company with top performers and organizational achievement.

Digital Board

Early-Career Professionals Reception – $3,500 (1 available) 

This social event enables young professionals to network with attendees from industry and academia. The social is followed by a short program that will target specific topics of concern to early-career professionals.  

  • Sponsor’s name and logo showcased at coffee break location
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
NEW! Ribbon Kiosk Sponsorship – $3,500  

After checking in at registration, attendees will visit the Ribbon Kiosk to select from over 50 ribbons associated with HFES committees & certifications, as well as fun ribbons that showcase their personality, role, or interests! This is a unique, interactive sponsorship blending fun, visibility, and attendee engagement. The kiosk will be displayed from Monday through Thursday in the Registration area. Your company logo will be displayed on the double-sided kiosk.

Kiosk

Early-Career Professionals Luncheon – $3,000 (1 available) 

This limited-attendance event on Tuesday, October 14, fosters networking and mentorship among those in early stages of their HF/E careers

  • Sponsor’s name and logo showcased at coffee break location
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
Coffee Breaks –$3,000 each  

Learning is hard work and people need a break. Be the hero, while gaining premium exposure, by offering attendees that much-needed cup of coffee so they get the jump start they need for the rest of the day.  

  • Sponsor’s name and logo showcased at coffee break location
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
  • Push notification promoting the coffee break with your company name
Lightning Sessions -  $3,000 

Lightning session presentations are short form talks giving speakers seven minutes with a limited number of PowerPoint slides. These sessions will be held during coffee breaks on October 14-16. Lighting session presentations will be uploaded to the ASPIRE website for advance review by ASPIRE attendees. 

  • Sponsor’s name and logo showcased at Lightning Learning location
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
Student Lounge -  $3,000 (3 available)

The student lounge provides a relaxing atmosphere for networking and mentoring Tuesday through Thursday

  • Sponsor’s name and logo showcased at Student Lounge location
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
Award Ceremony Sponsor – $2,500 (multiple available) 
  • Sponsor the awards session taking place on Wednesday, October 15 during the opening plenary
  • Sponsor’s name and logo showcased at the entrance of the room
  • Acknowledgement of sponsorship on the events program and mobile app 
Birds of a Feather – $2,500 (3 available) 

The Birds of a Feather space is an informal setting to hold discussions based on a shared interest and without any fixed agenda. This room gets plenty of traffic throughout the multiple days of the meeting.  

  • Sponsor’s name and logo showcased at the entrance of the room
  • Sponsor may leave company literature at each place setting and is responsible for replenishing at will
Poster Reception– $2,500 / per session (2 available) 

The Poster Receptions will be held on Wednesday, October 15 and Thursday, October 16 from 3:30-5:30pm CT. This is an opportunity for attendees to engage with poster presenters and Posters with Fellows while enjoying a snack and beverage. This sponsorship provides an opportunity to engage with poster presenters and attendees.  

  • Sponsorship of one (1) poster session 
  • Sponsor’s name and logo showcased at the entrance of the room
  • Acknowledgement of sponsorship on the events program where the session is listed
Student Reception and Award Ceremony – $2,500 (1 available) 
  • Each year, 300+ students gather on Tuesday evening to enjoy refreshments and camaraderie and receive the student chapter awards
  • Sponsor’s name and logo showcased at the entrance of the room
  • An acknowledgment will be made during the program before presenting the awards to maximize recognition
Doctoral Colloquium - $1,500   

HFES will present its second Doctoral Colloquium on Monday, October 13. This day-long session is for PhD students expected to graduate within two years of the colloquium. Topics will include obtaining an academic position, working in academia, expectations for promotion and tenure, mentoring, and other areas. It will be a wonderful opportunity for sponsors (anticipated to mainly be academic institutions seeking to fill academic positions) and attendees to network and share information.  

  • Sponsor’s name and logo showcased at the entrance of the room
  • Acknowledgement of sponsorship on the events program and app whenever is listed
Printed Promotional Material – $1,500 

Your company literature or other permitted item will be inserted into each tote bag provided to attendees at registration during badge pick up. Examples include an educational piece, a marketing document, a branded knick-knack, or a product sample. All inserts must be approved by HFES before production. The sponsor is responsible for all costs associated with the production and shipping of the insert. 

Breakout Session - $500  

Support a technical area presented at ASPIRE by sponsoring one or more of the 160 total sessions available to attendees.  

  • Sponsor’s name and logo showcased at the entrance of the room
  • Moderator/Speaker of the session will acknowledge your organization at the beginning and end of the session

 

Recognition & Promotion

Sponsors will be recognized in:

  • Email marketing to 3,300 + subscribers
  • Event program, website and on-site signage
  • Social media channels reaching 10,000 followers
  • Verbal recognition during key event moments including plenary sessions

Next Steps

We would love to explore a sponsorship package that aligns with your goals.

Contact: Michael Sanders

Email:misanders@hfes.org