Exhibit & Sponsor

Exhibiting at ASPIRE provides your company the opportunity generate new sales leads, maximize visibility for your company, network with student and human factors/ergonomics professionals, advertise to a wide range of attendees, and elevate your marketing plan with branding and sponsorship opportunities.

The exhibition will take place Tuesday, October 14 through Thursday, October 16, 2025.  Beverage break stations will be located in the exhibition area and the location must be passed through to access meeting rooms.

Questions? Please contact HFES Sales Manager Michael Sanders at Msanders@hfes.org.

Exhibitor Registration Form         Sponsorship Registration Form

Sponsorship Packages

Be one of ASPIRE’s premier sponsors by choosing to sponsor at a Platinum, Gold or Silver level. All sponsorship packages include: 

  • One complimentary table top in a prime location to showcase your company and products. 
  • NEW- Recruit for open positions during exhibit hours. 
  • Recognition signage at registration area. 
  • Access to semi-private Interview Booths at the HFES Job Fair to conduct onsite interviews. 

Additional sponsorship package benefits: 

ASPIRE sponsorship package benefits

Additional Sponsorship Opportunities

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Tote Bags – $12,000 (1 available) 

Put your brand in the hands of every attendee! As the exclusive tote bag sponsor, your logo will be prominently displayed on a high-quality, reusable bag given to all participants. This prime branding opportunity ensures continuous visibility during and after the event. 

  • Your organization's name and logo will be imprinted on the bags and distributed to all registered attendees
  • You may have an item you provide included in the bag
  • You may add promotional material from your company (marketing or recruiting)
Wi-Fi – $10,000 (1 available) 

Become ASPIRE 2025’s Official Wi-Fi sponsor. Wi-Fi access areas will include all of the ASPIRE public areas, concourses and meeting rooms assigned to HFES at the Hyatt Regency Hotel in Chicago, IL. Benefits Include: 

  • Wi-Fi network password branded with company name
  • Company logo on signage that includes Wi-Fi login instructions
  • Logo and link placement on ASPIRE website
Name Badge Lanyards – $7,500 (1 available) 

Gain maximum visibility by sponsoring the official conference lanyards worn by every attendee. With your logo prominently displayed, your brand will be front and center throughout the event. This high-impact sponsorship ensures continuous exposure and brand recognition. Secure your spot today! 

  • Your company name and logo imprinted on name badge lanyards given to all attendees upon check-in
  • Up to (2) color imprint, one side available. Sponsor will be given final proof to review
  • Optionally, you may also supply your organization’s existing lanyards at a reduced cost. If sponsor is providing their own lanyards, sponsor must ensure lanyards are coordinated with HFES badges. 
Annual Meeting Program App – $5,000 (1 available) 

The popular program app has become indispensable to attendees as they plan their activities during the meeting.  

  • Sponsor’s name and logo prominently displayed within the mobile app.
  • Acknowledgement of sponsorship on all marketing materials referencing mobile app
Lunch & Learn Session - $5,000  

Host a 20 minute session and provide lunch for up to 50 attendees on Tuesday, Wednesday or Thursday. Limit to one (1) sponsor per day. Sponsors may present content for 20 minutes and then provide the remaining lunch time to network and eat lunch with attendees. Sponsor must secure lunch through the Hyatt Regency Hotel separately. HFES team will provide hotel contact and menus to place orders. Cost of lunch will be the responsibility of the sponsor outside of the $5,000 sponsorship item cost. 

  • Sponsor’s name and logo showcased at the entrance of the room
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
Pocket Guide - $5,000 (1 available) 

The printed pocket guide is passed out to all attendees at registration with high level information on the conference program

  • Sponsor’s name and logo showcased on front and back or printed pocket guide
Early-Career Professionals Reception – $3,500 (1 available) 

This social event enables young professionals to network with attendees from industry and academia. The social is followed by a short program that will target specific topics of concern to early-career professionals.  

  • Sponsor’s name and logo showcased at coffee break location
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
Early-Career Professionals Luncheon – $3,000 (1 available) 

This limited-attendance event on Tuesday, October 14, fosters networking and mentorship among those in early stages of their HF/E careers

  • Sponsor’s name and logo showcased at coffee break location
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
Coffee Breaks –$3,000 each  

Learning is hard work and people need a break. Be the hero, while gaining premium exposure, by offering attendees that much-needed cup of coffee so they get the jump start they need for the rest of the day.  

  • Sponsor’s name and logo showcased at coffee break location
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
  • Push notification promoting the coffee break with your company name
Lightning Sessions -  $3,000 

Lightning session presentations are short form talks giving speakers seven minutes with a limited number of PowerPoint slides. These sessions will be held during coffee breaks on October 14-16. Lighting session presentations will be uploaded to the ASPIRE website for advance review by ASPIRE attendees. 

  • Sponsor’s name and logo showcased at Lightning Learning location
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
Student Lounge -  $3,000 (3 available)

The student lounge provides a relaxing atmosphere for networking and mentoring Tuesday through Thursday

  • Sponsor’s name and logo showcased at Student Lounge location
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
Award Reception Sponsor – $2,500 (1 available) 
  • Sponsor the awards session taking place on Wednesday, October 15 during the opening plenary
  • Sponsor’s name and logo showcased at the entrance of the room
  • Acknowledgement of sponsorship on the events program and mobile app where the session is listed
Birds of a Feather – $2,500 (3 available) 

The Birds of a Feather space is an informal setting to hold discussions based on a shared interest and without any fixed agenda. This room gets plenty of traffic throughout the multiple days of the meeting.  

  • Sponsor’s name and logo showcased at the entrance of the room
  • Sponsor may leave company literature at each place setting and is responsible for replenishing at will
Poster Reception– $2,500 / per session (2 available) 

The Poster Receptions will be held on Wednesday, October 15 and Thursday, October 16 from 3:30-5:30pm CT. This is an opportunity for attendees to engage with poster presenters and Posters with Fellows while enjoying a snack and beverage. This sponsorship provides an opportunity to engage with poster presenters and attendees.  

  • Sponsorship of one (1) poster session 
  • Sponsor’s name and logo showcased at the entrance of the room
  • Acknowledgement of sponsorship on the events program where the session is listed
Student Reception and Award Ceremony – $2,500 (1 available) 
  • Each year, 300+ students gather on Tuesday evening to enjoy refreshments and camaraderie and receive the student chapter awards
  • Sponsor’s name and logo showcased at the entrance of the room
  • An acknowledgment will be made during the program before presenting the awards to maximize recognition
UX Mini-Conference – $2,000

User Experience Day is a dedicated day of programming specifically geared for UX professionals. The objective of UX Day is to deliver a great program of technical sessions and networking opportunities for all attendees that highlights topics tied to user interactions with products and services. This sponsorship provides an opportunity to engage with UX professionals. 

  • Sponsor’s name and logo showcased at the entrance of the room
  • All pre-meeting communications referencing UX Day feature your company name and link
Doctoral Colloquium - $1,500   

HFES will present its second Doctoral Colloquium on Monday, October 13. This day-long session is for PhD students expected to graduate within two years of the colloquium. Topics will include obtaining an academic position, working in academia, expectations for promotion and tenure, mentoring, and other areas. It will be a wonderful opportunity for sponsors (anticipated to mainly be academic institutions seeking to fill academic positions) and attendees to network and share information.  

  • Sponsor’s name and logo showcased at the entrance of the room
  • Acknowledgement of sponsorship on the events program and app whenever is listed
Printed Promotional Material – $1,500 

Your company literature or other permitted item will be inserted into each tote bag provided to attendees at registration during badge pick up. Examples include an educational piece, a marketing document, a branded knick-knack, or a product sample. All inserts must be approved by HFES before production. The sponsor is responsible for all costs associated with the production and shipping of the insert. 

Breakout Session - $500  

Support a technical area presented at ASPIRE by sponsoring one or more of the 160 total sessions available to attendees.  

  • Sponsor’s name and logo showcased at the entrance of the room
  • Moderator/Speaker of the session will acknowledge your organization at the beginning and end of the session