12:00 PM ET
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Everyone has a boss, even a CEO has a board that governs the top executive leader of a company. This is no different for design orgs; For design leaders this means understanding what it means to make your boss be successful while bringing the voice of the customer to the table. A design org could report into the CMO, COO, CPO, CTO and in some unique situations to the CEO. In all of these instances the objectives of the leaders can determine design org’s focus and outcomes. This may very well determine what it feels like to have a “seat at the table” or not. What does it take to elevate UX/CX to a high-level position from which it participates in the process of making decisions about the design of experiences?
In his talk, TS Balaji will take a deep dive into what to do and what not to do in order to establish and maintain UX/CX as a function that is considered in corporate decisions that drive strategy and ultimately experiences for their customers and users. A key to success is looking outward while considering why a superior user experience is important and how it contributes to the mission of the company. The answers, in turn, must be constructed in the language understood by principal decision makers, and in many instances, you may use design to help achieve the objectives of the principal decision makers. Making your presence at the decision table to be persistent requires continuous research, experimentation and commitment to discover changing experiences needed by users and customers.